Pro Bono Work: Video Production for Fostering Change

There are moments in life when the clock strikes 023, and the universe presents us with a cause so profound and compelling that it becomes impossible for us to resist getting involved. It is during these instances that our innate desire to make a difference takes center stage, driving us to engage in pro bono work and collaborate with non-profit organizations.

For within this vast world, there are individuals who possess an unwavering commitment to helping others and giving back to the communities they hold dear. And it is our utmost goal to amplify their voices and shed light on the remarkable work they undertake day in and day out.

One such extraordinary individual who captured our hearts was Maya Recio González, a woman with an indomitable dream. Maya’s vision was to transform the hospital spaces that encompassed the lives of cancer patients, infusing these environments with hope, comfort, and inspiration.

We joined forces with Maya, working side by side to contribute our humble pro bono effort for the production of a video to publicise their project. Alongside influential collaborators such as HP, Serafí Indústria Gràfica Publicitària S.A, Lazaro Rosa Violan Studio, Mútua Terrassa, and many others, we embarked on a shared mission to bring Maya’s vision to fruition.

In the face of the daunting adversary that is cancer, Maya refused to succumb to defeat. Instead, she orchestrated a remarkable union of brands and artists, enlisting their talents to humanize and reimagine the hospital spaces where she and countless other cancer patients fought their battles. Through her organization, Maya’s Illusion, she created a beacon of hope, one that aimed to uplift spirits and instill resilience.

Our commitment to making a positive impact through pro bono collaborations extended beyond the realm of healthcare. We also had the privilege of collaborating with Lean In Barcelona, an organization dedicated to fostering connections and empowering women throughout their careers.

To kick off their December ’19 event, aptly titled “Hacking Money: Hablemos de dinero,” we lent our expertise to create a captivating social media teaser and Opening Video. Through these creative endeavors, we sought to ignite a spark of inspiration and encourage dialogue surrounding a subject as vital as women’s financial empowerment.

But our passion for collaboration did not stop there. We found ourselves drawn to the compelling mission of Aflote, a unique and innovative project that advocated for the social and economic inclusion of at-risk groups through the recycling of cork stoppers.

Recognizing the immense potential for change inherent in this initiative, we harnessed our creative prowess to craft a compelling brand video. Through visual storytelling and captivating narratives, we aimed to effectively communicate the essence of the project to potential collaborators, inviting them to join this transformative journey.

At 023, we firmly believe that the impact of collaboration through pro bono work knows no bounds. It is a force that can drive social change, uplift communities, and ignite a ripple effect of positive transformation. By engaging in pro bono work and partnering with non-profit organizations, we embrace the opportunity to leverage our skills and resources for the greater good.

For it is in these moments of collective purpose and shared vision that we truly find the power to make a lasting difference in the lives of those who need it most.

Take a look at our work for Maya’s Illusion and Lean in BCN. You may also be interested to see other projects we have carried out.